LED the strategy, design, and development of the Kimberly-clark Professional Icon dispenser collection. ICON dispensers are the result of a meticulous human-centric design process that sought to understand and empathize with the needs of a broad range of users. Washroom users are rewarded with a highly intuitive, delightful, frustration-free user experience that never embarrasses with unnecessary hand waving, waiting, or being left without towels, soap, or toilet paper.